Where’s the #ROI on #social #media? Social media demands a huge #investment — not of money, typically, but in time, which of course is worth much more than money. So to get the best return on that investment, here’s where you need to put your social media #focus: Gaining the attention of new potential #customers. The best way to do this is to #encourage sharing of your very best cookie content. #Building your lists by bringing those new prospects to a “home base” asset. This must be something you control, like your blog (on your own domain name) and your email list. Don’t be a #digital sharecropper — instead, use external media like #Facebook and twitter to bring traffic back to you.
Using social media marketing to put linkable human face on your #brand. This is optional, but can be highly effective. Remember, you don’t have to be perfect, but you do need to preserve your authority by acting with a reasonable degree of dignity. Be someone we can respect. Constantly working on conversion — on taking those fans and readers and turning them into customers. Steps 1-3 do you no good until you master step 4. Don’t worry, we’re going to be talking about conversion more in messages to come.
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